About Julie Jones - executive presence and leadership trainer in Plano, Texas

Julie Jones is an executive presence and leadership trainer based in Plano, Texas. She works with leaders and teams across Dallas-Fort Worth and travels nationwide for keynotes and corporate workshops. As the author of The Presence Effect and creator of the AIM Methodology, Julie helps leaders strengthen how they show up, communicate, build trust, and lead.

The Short Version of a Long Road

I spent fifteen years in education. I loved it, and I thought that was the whole story.

Then my husband and I started a plumbing company out of a Jeep and a home office. We built it into a seven-figure business and eventually sold it. Somewhere in the middle of that, I learned the thing I now teach for a living: technical skill and leadership skill are different skills, and most companies only ever train one of them.

We put our whole team through formal sales training, because I bought the process before I ever sold it to anyone else. And I watched people who were brilliant at the work struggle the moment they had to lead the work. That is the gap.

So I came back to coaching, and I built the framework I wish someone had handed me.

TRUSTED BY

Credentials & Experience

M.Ed. in Education

15 years in education before moving into business ownership and leadership development.

Business Owner

Co-built a plumbing company from a Jeep and home office into a seven-figure business, then successfully sold it.

Certified PCM Trainer

Certified in the Process Communication Model, a framework for understanding communication styles, motivation, and behavior.

Certified Ziglar Coach

Trained in Ziglar's proven approach to attitude, goal setting, personal development, and performance.

Protocol School of Washington Certified

Trained in professional presence, business protocol, communication, and executive-level interactions through The Protocol School of Washington.

What I Believe

Leadership is not about having all the answers. It is about how you show up, how you communicate, and how people experience you. I believe presence can be taught, trust can be built, and communication can be decoded. When leaders understand themselves and the people around them, they create stronger teams, better conversations, and better results.

THE METHOD

A proprietary stack, not a personality test

Presence can be taught. Trust can be built. Communication can be decoded. Julie's programs bring together four frameworks shaped by more than 20 years of experience in classrooms, boardrooms, and a trades company she owned and sold.

AIM

The AIM Methodology

Julie's signature framework behind The Presence Effect: Attitude, Image, and Self-Management. Three skills that shape how you show up and lead.

TrustPoint

TrustPoint Sales Culture

TrustPoint Sales Culture is trust-first leadership and sales training that starts with a Performance Gap Analysis, a real number on what the leadership gap is currently costing you. I am a Senior Partner at TrustPoint, and Today's Professionals is powered by TrustPoint. Every engagement is booked and delivered through me.

PCM

Process Communication Model

Certified PCM training that helps leaders understand how different people communicate, respond, and stay motivated, using the same model NASA used to select astronauts.

Ziglar

Certified Ziglar Coaching

Built on legendary curricula: turning attitude into action, so your people start building the habits that win.

Experience the method →

Ready to change how you show up?

A 30-minute conversation about your team, your goals, and where stronger leadership, communication, and presence could make the biggest difference.

Schedule Your Leadership Strategy Call

It's not just leadership. It's how you'll be remembered.

Frequently Asked Questions

Who is Julie Jones?

Julie Jones is an executive presence and leadership trainer based in Plano, Texas. She is the author of The Presence Effect and the creator of the AIM Methodology - Attitude, Image, and Self-Management. She holds an M.Ed., is certified by the Protocol School of Washington, and co-built a plumbing company from a Jeep and a home office into a seven-figure business before selling it and returning to coaching.

What is Julie Jones known for?

Julie Jones is known for the AIM Methodology, the leadership framework behind her book The Presence Effect, and for teaching executive presence as a set of learnable skills rather than something people are born with. She is one of the few leadership trainers who has actually owned and sold a trades company, which is why home service companies hire her to turn technicians into managers.

Where does Julie Jones work with clients?

Julie Jones is based in Plano, Texas and delivers in-person training and coaching across Dallas-Fort Worth. She travels nationwide for keynotes and corporate workshops, and works virtually with clients anywhere in the United States.

Julie Jones - TODAY'S PROFESSIONALS

I'm Julie Jones, author of The Presence Effect and creator of the AIM Methodology. I help leaders, teams, and home service companies build the executive presence, people skills, and trust that drive results - because people don't buy what you're selling, they buy YOU.