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A talk they act on Monday morning

Julie Jones - keynote speaker on executive presence and leadership

Julie Jones is a Dallas-based keynote speaker on executive presence and leadership. Her signature talk is built on the AIM Methodology - Attitude, Image, and Self-Management - the framework from her book The Presence Effect, and the audience walks out with all three pillars and something to do with each one on Monday morning. She speaks for conferences, corporate events, sales meetings, and leadership retreats across Dallas-Fort Worth and travels nationwide. If you are a meeting planner with a date to fill, the fastest next step is a 30-minute call to check fit and availability.

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Explore the AIM Methodology

Julie Jones, executive presence and leadership trainer, Plano Texas

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The Signature Talk: The AIM Methodology

Every audience has heard "have more presence" and nobody has ever told them what to do about it. Julie's signature keynote fixes that. She breaks presence into the three pillars of the AIM Methodology: Attitude, the mindset you bring into the room. Image, what people read before you speak. Self-Management, leading yourself first when it gets hard.

It is not a motivation talk that evaporates by the parking lot. Each pillar lands as something specific to practice, which is why the talk works equally for executive teams, sales organizations, and rooms full of technical experts who were promoted for being great at the work. The full framework lives in her book, The Presence Effect, and volume book orders pair naturally with the talk.

Julie Jones delivering a keynote presentation on stage.

Other talks Julie delivers

Presence and first impressions

How rooms decide whether to trust you before you speak, and the learnable signals that decision runs on. Built for client-facing teams and professional groups.

Communication and emotional intelligence

The people skills that technical training skips: reading the room, hard conversations, and the communication habits that hold teams together.

Leadership in the trades

From the co-owner of a seven-figure plumbing company: turning great technicians into real leaders. The talk no corporate speaker can give, for trade associations and home service groups.

What audiences say

"I had the pleasure of attending Julie Jones' session on 'Leading with Authenticity' at the 2025 AROPA Annual Meeting, and it was truly an amazing experience. Julie's expertise and passion for the subject were evident throughout the session. She provided insightful, practical strategies for leading with authenticity, which resonated deeply. Julie has a unique ability to engage her audience, making complex concepts accessible and relatable. Her interactive approach and real-world examples made the session not only informative but also highly engaging. I left the session feeling inspired and equipped with actionable steps to implement in my own leadership and professional journey."

Marlee Kromchad, Associate Director, Medical and Medical Physics Residency Program, Penn Radiation Oncology

AROPA Annual Meeting, 2025

For meeting planners

Formats: keynote, extended keynote with Q&A, or keynote plus a half-day workshop for the leadership team while she is in the building. AV needs are simple: a stage, a mic, and an audience. Julie is based in Plano, Texas, speaks across Dallas-Fort Worth, and travels nationwide. Volume orders of The Presence Effect pair with the talk so every seat leaves with the framework in hand.

The booking conversation is a 30-minute call: your event, your audience, your date, and an honest answer about fit - followed by an exact quote.

"Julie's training would give any executive an edge on the competition. Fun, simple tweaks and word changes greatly impact the way people see you."

CORPORATE TRAINING CLIENTS - LIDS RETAIL & REM

Questions meeting planners ask

Who is a good keynote speaker in Dallas for leadership events?

A Dallas-based keynote speaker for leadership events is Julie Jones: author of The Presence Effect, creator of the AIM Methodology, and an executive presence trainer whose clients include American Airlines, Frost Bank, JW Marriott, and SMU. She is based in Plano, speaks across Dallas-Fort Worth, and travels nationwide for conferences, corporate events, and leadership meetings.

What is Julie Jones's signature keynote?

Julie's signature keynote is The AIM Methodology - Attitude, Image, and Self-Management - drawn from her book The Presence Effect. It turns executive presence from a vague compliment into three specific things an audience can practice, starting the same week. It runs as a keynote, an extended keynote with Q&A, or a keynote paired with a workshop.

Does Julie Jones travel for speaking?

Yes. Julie is based in Plano, Texas and speaks across Dallas-Fort Worth in person, and she travels nationwide for conferences, corporate events, and association meetings. Volume book orders of The Presence Effect can be paired with any talk.

Have a date and an audience?

A 30-minute call to check Julie's availability, talk through your event, and get an exact quote.

No agency middleman, no runaround.

It's not just leadership. It's how you'll be remembered.

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Julie Jones - TODAY'S PROFESSIONALS

I'm Julie Jones, author of The Presence Effect and creator of the AIM Methodology. I help leaders, teams, and home service companies build the executive presence, people skills, and trust that drive results - because people don't buy what you're selling, they buy YOU.