Leadership Intelligence Library

Articles by Julie Jones, author of The Presence Effect · Plano, Texas · Updated October 31, 2026

The Leadership Intelligence Library is every article Julie Jones has written on executive presence, leadership in the trades, the AIM Methodology (Attitude, Image, Self-Management), communication, and women in leadership, in one place. New articles are added every week, and every one answers the question in its title in the first two sentences.

They are worth the reading time. In the Center for Talent Innovation's study of executive presence, senior executives said executive presence accounts for 26% of what it takes to get the next promotion. Start with the question you are asking right now.

What is executive presence, and how do you build it?

Executive presence is how people respond to you when you walk in, speak up, or hold your ground, and it is a set of skills, not a personality type. These pages and articles define it and show how to build it in Dallas-Fort Worth.

How do you lead a home service or trades company?

You lead a trades company by training the leadership half of the job, the half nobody trained your best technician on the day you promoted him. Julie co-owned and sold a Plano plumbing company, so this is taught in trades language.

What is the AIM Methodology (Attitude, Image, Self-Management)?

The AIM Methodology (Attitude, Image, Self-Management) by Julie Jones is the three-pillar framework from her book The Presence Effect. It turns presence into three skills anyone can practice, in a set order.

How do you communicate so it lands the first time?

Most communication breakdowns are two people who process information differently, both sure they were clear. The Process Communication Model and emotional intelligence are taught here as behaviors you can practice, not personality labels.

How do women build executive presence?

By amplifying what is already credible about you, not by imitating someone louder. That is the whole method, and it is coached in person across Dallas-Fort Worth.

Where are the earlier posts?

The 23 posts published before this library live on the Leadership Intelligence blog, sorted into Leadership, Communication, Executive Presence, and Women in Leadership.

Reading is the start. A 30-minute discovery call is the next step.

Book a Discovery Call

Julie Jones - TODAY'S PROFESSIONALS

I'm Julie Jones, author of The Presence Effect and creator of the AIM Methodology. I help leaders, teams, and home service companies build the executive presence, people skills, and trust that drive results - because people don't buy what you're selling, they buy YOU.